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Top 10 Makeup Stores to Shop and Save


Whether you're a makeup maven or just dipping your toes into the world of cosmetics, online makeup stores offer a plethora of options to help you express your unique style. For makeup enthusiasts, there's a wealth of online stores offering an array of brands and products to suit all tastes and budgets. To make your shopping experience even better, we've curated a list of the top 10 makeup online stores that not only cater to your beauty needs but also help you save money while indulging your passion in makeups.

1. Sephora

Sephora stands as a mecca for beauty fanatics, offering an extensive collection of high-end and luxury makeup brands. When you open and use your Sephora credit card, you’ll get a 25% off your first purchase and earn points. Also, they curate sale selections throughout the year with up to 60% discount.

Quick Links of Top Three Offers

Get Free Gift with Orders $25+, using code YAYMYBROW, valid to 10/30/23

Sign Up & Get Free Shipping, with permanent validity

Save 10% off sitewide, with code SE3ARPH, time limited to 8/20/23


2. Ulta Beauty 

Ulta Beauty's online store is a treasure trove of makeup, skincare, and haircare products. Their frequent Buy One Get One (BOGO) deals, digital coupons, and rewards program will make you a must-visit for both savings and selection.

Quick Links of Top Three Offers

Save $10 off Orders $40+, with code SAVE23, time limited to 8/13/23

Shop & Get Free 14 Piece Gift, available to 9/13/23

Free Standard Shipping on Any $35+ Purchase, with permanent validity

3. ColourPop

ColourPop is a budget-friendly paradise for makeup lovers. Their online store showcases a vibrant assortment of makeup products, including eyeshadows, lip products, and more. When it comes to holidays, they used to offer up to 50% discounts all site. You can shop here without breaking the bank.

Quick Links of Top Three Offers

BOGO Free for Selected Products, with code SUPERVIP, valid to 8/14/23

Sign Up to Email to Get 15% Off Your Next Order with permanent validity

Refer a Friend & Earn 15% Off with permanent validity

4. e.l.f. Cosmetics

e.l.f. Cosmetics has carved a niche for itself by offering high-quality makeup at incredibly affordable prices. Their online-only specials and seasonal discounts are perfect for those who want to save without compromising on quality. They have offered up to 30% discount for summer sale last month. So I guess you will never miss the great chances to save more. 

Quick Links of Top Three Offers

Get Free Gift with Orders $35+, valid to the end of August 

Sign up & Get $5 Off with permanent validity

Free Shipping on All Orders with permanent validity

5. Beautylish

Beautylish is a curated online platform that features a diverse range of makeup brands. According to your request to discover both high-end and niche products, and keep an eye out for their limited-edition releases and exclusive offers. For now, you can get 3 free samples when your orders are over $30. 

Quick Links of Top Three Offers

Save up to 30% off Sale Items, valid to the end of August 

Get Free Gift When You Shop $30+, available to the end of August 

Free Shipping on Orders $35+ with permanent validity

6. Morphe

Morphe's online store is a haven for both makeup professionals and enthusiasts. Their extensive product lineup, collaborations, and online promotions make it a fantastic place to shop for quality products on a budget. They are especially known for their extensive range of eyeshadow palettes with various color themes and finishes. Now they are offering huge discount on sale items: up to 60% off, only for limited time!

Quick Links of Top Three Offers

Save up to 60% off Sale Items, time limited to the end of August

Sign Up & Get 20% off First Order with permanent validity

Free shipping on orders over $45 with permanent validity

7. Tarte Cosmetics 

Tarte's website offers their environmentally-conscious beauty products alongside exclusive online deals. The most direct way for you to get exclusive deals is signing up for their newsletter to access online-only discounts and stay in the loop about sales events. So don't hesitate to sign up now, and then will get 15% off your first order.

Quick Links of Top Three Offers

Get 20% Off Orders $75+, with code OFFERS20, valid to 10/31/23

Student Discount: Get 15% off, time limited to the end of this year

Sign Up & Get 15% off Your First Purchase, using code EM-WELC-e891-41f5-aa8e-cfbc, available to 12/31/23

8. BH Cosmetics

BH Cosmetics boasts an array of makeup palettes at wallet-friendly prices. They are known for their extensive range of blushes that cater to various color preferences and styles. Regular flash sales, bundle deals(for now, you can get 20% off summer bundles) and online exclusives can burst your beauty enthusiasm.

Quick Links of Top Three Offers

Enjoy up to 65% off Sale Items, available to 10/30/23

Take 20% Off Summer Bundles, valid to the end of this Summer

Free Shipping on Orders Over $40, time limited to 12/31/23

9. NYX Professional Makeup

NYX's online store showcases a diverse range of makeup products loved by both professionals and makeup enthusiasts. Frequent online-exclusive discounts, promotions, and limited-time offers can help you score some huge deals. The offer on their website that will expire soon is 20% off Sitewide, shop now!

Quick Links of Top Three Offers

Save 20% Off Sitewide, time limited to 8/17/23

Get Free Butter Gloss with $30+ Order, available to 10/7/23

Free Shipping on orders over $25, time limited to the end of this year

10. Juvia's Place

Juvia's Place is known for its vibrant and inclusive makeup products. Their online store often features sales, bundle deals, and discounts, making it an ideal destination for unique and colorful makeup finds. The great saving, up to 70% discount on Doll Bundles, only valid to next month!

Quick Links of Top Three Offers

Save up to 70% off Doll Bundles, valid to 9/20/23

Sign Up & up to 20% off Your Order with permanent validity

Free Shipping on Orders $100+, available to the end of this year

Navigating the world of online makeup shopping has never been more exciting or wallet-friendly. With these top 10 makeup online stores, you can satisfy your makeup cravings while being conscious of your budget. From high-end to budget-friendly options, these stores offer a wide array of products that cater to diverse tastes. Keep an eye on online-exclusive promotions, loyalty programs, and seasonal sales to maximize your savings while building the makeup collection of your dreams.

Some Q&As

Are there specific times of the year when makeup stores offer the best discounts?

Yes, makeup stores often offer significant discounts during certain times of the year. Major shopping events like Black Friday, Cyber Monday, and holiday sales are known for providing some of the best discounts on makeup products. Moreover, end-of-season sales and special promotions around Valentine's Day, Mother's Day, and back-to-school season are also worthy for you to pay more attention to.

What are the trending beauty products for back-to-school season?

Here are the recommended trends for you: 

Skincare Sets: Skincare products like cleansers, moisturizers, and serums are often popular during back-to-school time, as students may want to refresh their skincare routine before the new academic year.

Light Makeup: Natural and light makeup products like tinted moisturizers, BB creams, and lip tints are favored for a quick and effortless daily look.

Multifunctional Products: Products that offer multiple benefits, such as a primer that also blurs imperfections or a lip and cheek tint, are convenient for busy students.

Setting Sprays: Setting sprays help makeup stay in place throughout the day, which can be especially useful for long school days.

Eye Essentials: Mascara, eyeliner, and neutral eyeshadows are often must-haves for a polished look without being overly dramatic.

Hair Tools: Hair straighteners, curling irons, and hairdryers are often in demand as students aim to achieve different hairstyles for their school routine.

Dry Shampoo: A quick way to refresh hair between washes, making it a useful product for those early morning classes.

Face Masks: Both skincare masks and fun, peel-off masks can be popular, especially for self-care evenings or weekend routines.

Compact Mirrors and Brushes: Compact mirrors and travel-sized brushes are convenient for touch-ups throughout the day.

Nail Care: Nail polish colors that suit the season and nail care kits can be great for those who like to maintain well-groomed nails.

How can I save on high-end makeup brands?

Saving on high-end makeup brands requires a combination of strategic shopping and staying informed about deals and discounts. Here are some tips to help you save on high-end makeup products

Sign Up for Loyalty Programs: Many high-end makeup brands offer loyalty programs that provide exclusive discounts, early access to sales, and rewards for your purchases. Sign up for these programs to maximize your savings.

Follow Brands on Social Media: Follow your favorite high-end makeup brands on social media platforms. They often announce special promotions, sales, and limited-time offers through these channels.

Shop During Sales and Promotions: Keep an eye out for major sale events like Black Friday, Cyber Monday, holiday sales, and end-of-season clearances. These are excellent times to snag high-end products at reduced prices.

Outlet Stores and Online Retailers: Check out outlet stores associated with high-end makeup brands. Additionally, reputable online retailers might offer discounts on luxury beauty items.

Subscriptions and Beauty Boxes: Some subscription services and beauty boxes offer high-end makeup samples at a fraction of the cost. This can be a great way to try out products from luxury brands without committing to full-size purchases.

Utilize Price Comparison Apps and Websites: Use price comparison apps and websites to find the best deals on high-end makeups. These tools allow you to compare prices from different retailers and identify the most cost-effective options. For instance, our CouponFeature.com, which is a website that offers timely and valid coupon codes, discounts, and deals for more than 3000 online retailers and services can greatly assist you to get huge savings. Besides, Google Shopping also can be a powerful price comparison platform that allows you to search for products across various online retailers.