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What is zeolite?
Zeolite is a volcanic mineral that is known for its unique filtration properties. It is absorbent at the molecular level and has a unique array of honeycomb-like cages that attract contaminants through ion exchange. This structure gives it powerful antibacterial properties that are clinically proven to slow and reduce the growth of microorganisms and bacteria over time. Zeolite is INCI registered and is an FDA GRAS approved ingredient that is safe for the skin and is used in a wide range of industries, including beauty products (often as a natural preservative).
What are antibacterial skin care products?
Over the years, many buzzwords have emerged in the beauty industry. Clean beauty. Natural skincare. Vegan friendly. Eco-friendly. With the recent world health crisis (ahem COVID-19), it seems that the consumer's approach to beauty has changed focus. Regular beauty products with antibacterial properties are now needed. Fortify+ has built a complete skincare line based on a well-known antibacterial ingredient: zeolite. This natural mineral is very gentle on the skin and has been shown to fight bacteria by slowing down the growth of microorganisms.