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Cruise Fashion (47)
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Cruise Fashion Frequently Asked Questions
What is their principles?
Their principles guide us in everything they do. They tell them how to act and how to react. They tell them what to look for in candidates and colleagues, and they help them recognise impactful work. Their principles define who they are and what they want to be known for; they exist to guide them in an inspirational and instructive way.
How they begins?
Their beginnings were in 1982 when CEO Mike Ashley opened up his first sports and ski shop in Maidenhead. By the late 1990s, he had opened 100 stores across the UK, rebranding his chain as Sports Soccer and acquiring some major brands including Donnay. By 2008 we were trading under the name Sports Direct and had become a high street staple.
As they grew, they became more than just a sports retailer, rebranding as Frasers Group in 2019. They established their three core pillars: Sports, Lifestyle and Luxury. These pillars underpin our elevation strategy to rethink retail by focusing on store experience, digital and product. Thier pioneering approach to retail is showing no sign of slowing, and as they continue to grow their stores, they turn their attention to continually transforming their own brands.
Where is their office location?
Whether it’s Manchester or Madrid, Frasers Group can be found all over the world. Their global network of stores across fashion, luxury, experience and sport are as varied as the people who work for them. With their in-store and warehouse staff spread around the globe, theri head office team is divided over two UK offices: London (Academy House) and Shirebrook.