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What should I notice if I want to choose products?

• Just because you have dreams of an eCommerce business doesn't mean you've fully decided on what you want to sell. Maybe you have diverse interests, or maybe you're looking for an industry that offers a certain profit margin. In any case, deciding what to sell is the most crucial step in the process. 

• The best way to make this decision is to start with something broad and then narrow it down to a niche. Choosing a smaller niche makes it easier to excel in a particular area and cuts down on competition. 

• For example, a new kitchen supply store would start out facing steep competition from huge, established brands selling a full selection of kitchen supplies, and the business owner would need expertise on a massive variety of products in order to make the new brand stand out as an authority. 

How can I build my online store?

• Many new business owners are afraid to start making a website because they worry about their own lack of technical knowledge, but today you can create a beautiful, effective online store without writing a single line of code. 

• The key is to find an eCommerce solution that has all the tools you need to build your online store, add products, create a checkout, and other essentials. It's important to choose the right platform so you won't end up paying extra for necessary features and so your business can grow without being constrained by software limitations. 

What can I learn about the payment methods?

• There are a few ways you can start accepting online payments, and some are faster and easier than others. The easiest (and fastest) is to use Shift4Shop for your online store since it's ready to accept credit cards right out of the box with Shift4 payment processing. 

• Credit cards are the most popular method for paying online, but alternate payment providers are worth including as well. PayPal is very popular, and digital wallet solutions like Apple Pay, Google Pay, Amazon Pay, Visa Checkout, and Masterpass provide a fast alternative for customers who don't want to enter their credit card number while they shop.

Where can I sell products online?

• The smartest online retailers sell on multiple channels, meaning putting products up for sale on more than one website or marketplace. Imagine multichannel selling as looking like a wheel. Your own eCommerce website serves as the central "hub" for your business, where you can fully show off your brand and company information in a web space that belongs to you. 

• The outer "spokes" of the wheel are the individual channels on which you sell your products, including marketplace websites, social media, and more.

Where can I sell things for free?

Be aware that there are always going to be some fees involved when selling online. Some platforms charge listing fees upon adding your product, while others use transaction fees or otherwise take a percentage of your profits when the product sells. Even if you don't need to pay anything else, payment processors are also always going to take a small cut of each transaction.